Offer name
Explanation paragraph: what it is and who it's for
Features
- Feature
- Feature
- Feature
Benefits
- Benefit
- Benefit
- Benefit
Optional price, leave empty to hide
Label: who this is for
H1: the big promise / dream outcome
Subhead: how you deliver it, and for whom. 1–2 sentences.
Social proof, e.g. ★★★★★ Trusted by 100+ business owners
Trusted by
H2: the core problem or challenge
Short intro: if this sounds familiar…
Symptom #1
Describe how this symptom shows up in their day-to-day, in their words.
Symptom #2
Describe how this symptom shows up in their day-to-day, in their words.
Symptom #3
Describe how this symptom shows up in their day-to-day, in their words.
Symptom #4
Describe how this symptom shows up in their day-to-day, in their words.
Symptom #5 (optional)
Describe how this symptom shows up in their day-to-day, in their words.
Symptom #6 (optional)
Describe how this symptom shows up in their day-to-day, in their words.
Agitate the pain further. What happens if nothing changes? What is it costing them?
The Shift
Introduce the core shift we create
Imagine instead…
- Opposite of symptom #1, the best possible outcome
- Opposite of symptom #2
- Opposite of symptom #3
- Opposite of symptom #4
- Opposite of symptom #5 (optional)
- Opposite of symptom #6 (optional)
H2: Here's how we solve your problem (introduce the offer as the solution)
1–3 ways to solve it. Keep it to 1–3 offers to avoid analysis paralysis.
Offer name (optional 2nd offer)
Explanation paragraph
Features
- Feature
- Feature
- Feature
Benefits
- Benefit
- Benefit
- Benefit
Offer name (optional 3rd offer)
Explanation paragraph
Features
- Feature
- Feature
- Feature
Benefits
- Benefit
- Benefit
- Benefit
Why us
What makes this better and different from others in the same space
Unique differentiator #1
Why it matters to the client
Unique differentiator #2
Why it matters to the client
Unique differentiator #3
Why it matters to the client
Case studies
Real results for clients like you
Client Name #1
- Business type:
- e.g. Solo business owner
- Niche:
- e.g. CPA consultant
- Year:
- 2026
Opportunity
The goal in one line, e.g. a reliable lead source outside referrals
Where the client was before: the situation and the problem, in two or three sentences.
Solution
What they did with you, e.g. joined the program
What you did together: the key steps, in two or three sentences.
Impact
What changed: the specific result, with numbers (revenue, clients, time saved).
Client Name #2
- Business type:
- e.g. Solo business owner
- Niche:
- e.g. CPA consultant
- Year:
- 2026
Opportunity
The goal in one line, e.g. a reliable lead source outside referrals
Where the client was before: the situation and the problem, in two or three sentences.
Solution
What they did with you, e.g. joined the program
What you did together: the key steps, in two or three sentences.
Impact
What changed: the specific result, with numbers (revenue, clients, time saved).
Client Name #3
- Business type:
- e.g. Solo business owner
- Niche:
- e.g. CPA consultant
- Year:
- 2026
Opportunity
The goal in one line, e.g. a reliable lead source outside referrals
Where the client was before: the situation and the problem, in two or three sentences.
Solution
What they did with you, e.g. joined the program
What you did together: the key steps, in two or three sentences.
Impact
What changed: the specific result, with numbers (revenue, clients, time saved).
1 / 3
Results
What clients say
Text testimonial: the specific result they got, in their words.
Video testimonial: add embed URL
Optional one-line summary of the video testimonial.
How it works
Achieving X goal is much easier than you think
- 01
Get Started
What happens in this step
- 02
Build the Roadmap
What happens in this step
- 03
Begin Implementation
What happens in this step
- 04
Accountability (optional)
What happens in this step
About
Hi, I'm Name
I saw X problem, in myself or in others.
If applicable: I implemented X solution myself.
So I built XYZ to solve this problem. Here's why it works…
Now I dedicate my life to helping X client solve Y problem, because I believe nobody should have X pain. + other personal, relevant details.
FAQ
Questions you might have
Objection #1 as a question
Answer that removes the worry
Objection #2 as a question
Answer that removes the worry
Objection #3 as a question
Answer that removes the worry
Objection #4 as a question
Answer that removes the worry
Is this right for you?
Who this is for
This is for you if
- Ideal client trait #1
- Ideal client trait #2
- Ideal client trait #3
This is not for you if
- Bad-fit trait #1
- Bad-fit trait #2
- Bad-fit trait #3
Final push: if you want X goal, this is the way to get it
One sentence on the first action to take